Just received a notice in the email that "A wave of change is coming" to Big Al's web site, advertising that a new site is being built based on customer's feedback with the following new features:
Big Al's Fish school
Build your own wish list
More control over VIP accounts
Easier navigation
Even more discounted products
Looks like the new site is already in operation., as they have a new banner so far, at least.
http://www.bigalsonline.com/